Whenever the people we talked to understand what a DAM system is for, very often, they will say something like
“Isn’t it similar to storing the digital files in our shared network folder?”
“Our Web Content Management System also has a media library module.”
“The application we are using provides an archive function for storing the images and documents.”
We will often tell them that if your organisation is comfortable and satisfied with the systems you are using to manage the digital images, videos and documents (“digital assets”) now, please continue. You do not need to invest in a DAM system.
But the interesting thing is, if all these systems can handle what a DAM system can do, why do some of our clients, who already have, e.g., the mighty Microsoft SharePoint in place, still want a DAM system?
Organisations will come to a point when they realise that they need something that can do a better job than their current systems. That is when…
- the quantity of digital assets has grown from a few thousands to tens of thousands, hundreds of thousands or even more than a million
- getting more and more people voicing their dissatisfaction of the chaos of finding, managing and sharing their digital assets
- the management has realised that an approval workflow is required for releasing the approved versions of digital assets, to reduce misuse or mishandling
- they have seen the demo of a DAM system and said silently to themselves, “WOW! This is an excellent way of managing our digital contents.”
So what exactly DAM can do superiorly as compared to your current way of managing digital assets? Here are the 10 core characteristics of a DAM system defined at DAM Foundation.
Does your system have these 10 basic characteristics? No? DAMn it!