DAM system is more than a photo library. It is a content hub for managing your organisation’s original, high resolution media files, documents and their associated metadata

Years ago, when a local software developer heard of what a Digital Asset Management (DAM) system is, his immediate reaction was, “It is just made up of thumbnails and a database. What’s so difficult about it? We can develop the system in 3 months.” I know he is thinking of the DAM system as a photo library.


So what’s so difficult about it? DAM system is a complex machine.  Its functionalities cover far beyond that of a photo library. Take a look at this open specification for the functionality of a DAM system.


In fact, some of these DAM system vendors, whose only product is the DAM software system, invested the entire strength of the company, and spent 3 to 4 years– starting from conceptualising to launching–to develop the system .


DAM system is fast accepted by many organisations in the world as an important tech tool now, alongside with Web Content Management System (WCMS). Prominent programmes  are organised every year for both vendors and end users. For example,  Henry Stewart Events.


Because DAM is such a buzzword, many non-DAM software vendors will add it in their marketing materials: “We have a DAM module!” Very often, it turns out to be just an enhanced file and folder explorer (In search of a perfect enterprise Digital Asset Management system – Part 2).


The next phase of development for the DAM system is positioning it as a content hub, which  supplies media files, documents and metadata to other frontend systems, e.g., Web Content Management System, Knowledge Management System.


So are you looking to install a photo library software or implement a DAM system for your organisation?