DAM Expands Its Reach in the Enterprise

We came across this article recently – DAM Expands Its Reach in the Enterprise. It resonates with the content hub conclusion made in our last blog post.


Here are some extracted paragraphs.


Early DAMs focused on images. This remains a key function of a DAM — storing and managing both the original, high-resolution images as well as any edits or renditions that might appear downstream. If it can’t handle images well, it’s not a DAM.

Animations, audio and video have been standard formats for the DAM for years. But now text, both structured and unstructured, is finding its way into some solutions.

In my opinion, this shift to moving more and more master content into the DAM, then slicing and dicing it there for consumption in other systems, has moved the needle for DAM.

DAM is no longer “the place where you store images and video,” but rather, “the place you manage all your source content.”


Though it was published 5 years ago, the observation is still valid today. In fact, some DAM has already infiltrated areas that are conventionally covered by Product Information Management (PIM), Master Record Management, Enterprise Content Management (ECM), Museum Collections Management, bespoke database, etc.